Currently, appearance in the highly competitive e-commerce and fashion business environment means the availability of tools for showcasing products at their best.
That is why the clients turned their attention to more specific and creative methods of visual promotion – one of which is the Hiding mannequin photography technique.
Invisible mannequin photography involves photographing clothing on a mannequin and then using photo editing software to remove the mannequin, giving the garment a 3D, hollow appearance as if it’s being worn by an invisible model.
It is professional and a very effective way of presenting clothes to prospective buyers as there are no other attachments to the article of cloth in display.
Okay, let’s go straight to the subject, invisible mannequin photography and why it is useful for product display.
What is Invisible Mannequin Photography?
This type of photography is commonly referred to as invisible mannequin photography or ghost mannequin photography all entail photographing garments on the mannequin and then erasing the mannequin in the photos.
It makes the garment look like it is off the body and has a 3D or hollow feel like the clothing is on an unseen mannequin. The end look is clear and concise which emphasizes on the shape and uniqueness of the cloth.
Why Use Invisible Mannequin Photography?
This type of photography is commonly referred to as invisible mannequin photography or ghost mannequin photography all entail photographing garments on the mannequin and then erasing the mannequin in the photos.
It makes the garment look like it is off the body and has a 3D or hollow feel like the clothing is on an unseen mannequin. The end look is clear and concise which emphasizes on the shape and uniqueness of the cloth.
1. Enhanced Product Focus: The mannequin can therefore be replaced to bring out a focus on the garment most effectively. This technique focuses attention on the fit, construction and stylish features of the garment, they are more appealing to customers hence potential buyers.
2. Professional Consistency: The advantage of taking invisible mannequin photography is that it creates a consistent appearance throughout a product collection. This is an important aspect because it helps to avoid inconsistency of ideas and concepts that are laid down by the brand of the company especially in the online stores.
3. Cost-Effective: Although hiring models especially for photoshoot could be costly, using mannequins and subsequently erasing them on the computer is cheaper. It also minimizes the times one often has to re-shoot a scene or scene segment, thus being cost and time efficient.
4. Versatility: This method is applicable with different kinds of garments that can be dresses, jackets, shirts or pants. It is highly recommended when there’s need to highlight features such as interlining, stitch lines, and other patterns.
How to Achieve Invisible Mannequin Photography?
1. Choose the Right Mannequin: Choose a mannequin that is as close to your size and shape as possible regarding your clothes. When it comes to editors which are often times necessary, arms and necks can be removed separately.
- Set Up Your Studio: Ensure your studio is well-lit with soft, even lighting to avoid harsh shadows. A white backdrop helps create a clean and professional look.
- Photograph the Garment: Take multiple shots of the garment on the mannequin from different angles. Capture close-up shots of important details. Ensure the garment is well-fitted and properly styled.
- Photograph the Inner Details: For garments with inner details, such as linings or tags, photograph these separately. These additional shots are essential for the editing process.
- Edit the Photos: Use photo editing software like Adobe Photoshop to remove the mannequin. Carefully layer and mask parts of the image to create the illusion of an invisible model. Incorporate the inner detail shots to complete the 3D effect.
- Final Touches: Adjust the color, brightness, and contrast to ensure the images are crisp and vibrant. Consistency in editing is key to maintaining a professional look across all product photos.
Tips for Success
- Pay Attention to Detail: Ensure the garment is properly ironed and free of wrinkles or imperfections before shooting.
- Invest in Quality Equipment: A good camera and lighting setup are crucial for achieving the best results.
- Practice Patience: Mastering invisible mannequin photography takes practice. Be patient and experiment with different techniques to find what works best for your products.
Bringing Your Products to Life
Invisible mannequin photography is more than just a technical process—it’s an art form that brings your products to life. By showcasing garments in a clear, professional, and visually appealing manner, you can attract more customers and drive sales.
With the right equipment, attention to detail, and practice, you can master this technique and create stunning product photography that stands out.
So, why not give it a try? Explore the world of invisible mannequin photography and see how it can transform your product shots and elevate your brand.